TRACK RECORD: The Creatives’ Version


You were discouraged. Really discouraged.

With that wonderful presentation, you knew you had impressed your prospective client. You left no loose ends and your quote was the most affordable. But when the straight-faced Rep broke the news, a stream of questions flooded your mind – Did you price too low? Was your stuttering that bad? Did you dress funny? You began to question your competence.

Well, you asked and she said you weren’t given the project because you didn’t have enough work in your portfolio.

“Are you serious?” You almost said that.

Ever experienced that?

Well, I have. Exactly that. And I have friends who do computer programming, draw, bake, make hats, create clothes and accessories, blog, design graphics or whatever – at some point, they have experienced same, especially when they were starting out.

And we are all equally culpable. In whatever endeavor, prospective clients will second-guess your actions because you are not “experienced” – and by experienced, they mean you have fewer years/jobs logged in at your career. They want to see your track record before they trust you to deliver.


Sometimes though, I wonder, how a person ought to build his portfolio or gain experience if every prospective client seeks a veteran.

Well, like it or not, right or wrong – this is what happens (even in professions like medicine, law etc.) Rather than whine, I have decided to diligently study my craft both as a physician and a creative person (trust me, you don’t want to be found incompetent!).
I have also found encouragement in small beginnings and practice. This is the point of this post. Read on (especially of you are a “creative”).

How to build a track record

Design a logo/corporate branding package for an imaginary business empire. Think up an out-of-this-world title and design its book cover. Surprise a friend or family member with a portrait or intricately designed birthday cake and kindly ask him or her to snap with it and share with her friends (that should not be difficult in this “insta” world LOL). Take a case pro bono.

Let me give you real examples:

Gideon Ukueje programmed the database application for all UCHCF alumni reunions I attended while in Medical School), I was not reluctant to ask Ajilore Oluwatoyin to bake a cake for a friend’s birthday because she hasn’t baked for the first lady yet! Oloriade Kehinde is doing some amazing design work for friends and fellowship. I have lost count of the number of free projects Odediran Oluwatobi designed (I remember AwaKolture initiative training too). Joshua Tolorunleke, the teenagers you led into worship at Donut campaign is a mark on your track. When Joshua Mike-Bamiloye digitally painted Evelyn and Bob, I knew it was meant to be. Perfect Words Editors etched a milestone with the fine editing Samuel Aladejare Jnr did for my first book. Adepoju Oluwaseun, your [spiritual and intellectual] spoken and written presentations amidst the global audience are not insignificant. Bunmi Oke, Emmanuel Onimisi, Tosin Adebowale, Osho Samuel Adetunji, Aanuoluwpo Salako, and many others – y’all are the best!

I’m certain some people I mentioned here are shocked. They might not have seen what they did as building a track record. Well – you are building. And do not give up. Also keep giving others opportunity to build their craft. That’s part of what I think it means to build a tribe (Thanks, Jeff Goins).

While you do these things simply out of a PURE AND SINCERE HEART, SOMETIMES, GETTING PAID LESS THAN YOU DESERVE or not at all, you are surely building a benefit.

Likewise, House-officers, Interns, Fresh Graduates – the horizon is expansive and promising. Sow your seeds now! Build your track record. What is coming, I can’t say but I perceive it’s BIG!

Whew! #wiping_beads_of_sweat

Why did I write this post in the first place?

Okay, yes! I remember –

I thank you, Yemi Adetola for allowing me put a face on Shopright. I learned your first printed installment sold out fast. Thank you UCHCF and CMDA, for the opportunities to design some CLH and OMNI editions respectively. I believe I have set a standard other coming designers must beat (yes, I want the next designer to do better!) Aanuoluwapo Salako, thank you for allowing me craft your business card. Ayomikun Adeniran and Tofunmi Eyekpegha, Damilola Adeniji, because of you, I can stand among the Wedding Concept Designers. LOL! And others – Thank You!


Studio 13:52 is in business – we do Graphic Design, Book Publishing and More; and we are getting better every day.

What more can I say – the God who saw David, Obadiah and Daniel and others SEES YOUR DILIGENCE. Do not be weary in well doing. #thereIsMore

P.S. My portfolio website opens soon.

P.S. 2: TRACK RECORD: the things that someone or something has done or achieved in the past regarded especially as a way to judge what that person or thing is likely to do in the future.



Author: Toluwanimi

Toluwanimi believes young people can do great things with their lives. “Give them wings; watch them soar,” He always says. He is a physician by training and a budding behavioral scientist with a keen interest in child and adolescent health and development. Having worked with teenagers for over a decade, he loves to study and practice evidenced-based methods of inspiring positive behavioral change. His current project, GrandHeights, aims to provide resources and mentorship connections that inspire and empower young people to realize their life’s full potential despite negative circumstances around them. He plans to develop an establishment that will conduct research, develop effective strategies that will impart hope, empowerment, and refuge for youth and families in at-risk situations. He also believes creativity can be a transformative tool and through his start-up, Missionary Creatives, he helps nonprofits tell their stories and develop strategies to drive growth.

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